Promotional Teams & Supervision
Coordinate field roles, campaign readiness and on-site supervision at agreed locations.
BRAND ACTIVATIONS & EVENTS
Empire MENA helps plan brand activations, product sampling, opening events and exhibitions in Erbil. We agree the creative, production and event support around your audience, venue, dates and project brief.
BRAND ACTIVATION
Video production
Booth design & installation
Product Sampling
Promoters & Influencers
Opening Events
Video production
Decoration & organisation
Promoters & Influencers
Live Music
Trade show exhibitions
Hosts & hostesses
Giveaways, flyers & catalogues
Production & post-production for trade shows
Project details & quotation
What to include in your brief
Tell us the event objective, audience, venue, dates, expected attendance and the support needed.
- Brand activations and product sampling
- Opening events and event organisation
- Exhibition materials and content production
Can physical production and event materials be included?
Include booths, signage, print, giveaways and content requirements in one brief so the proposed scope can account for each element.
Request a quotationPlanning questions
When will the price and schedule be confirmed?
The price and schedule depend on the agreed brief, quantities, approvals and site requirements. Request a written quotation for the defined scope; price and lead time are confirmed for your project.
What if the project is outside Erbil?
Include the city, delivery address, access restrictions and installation needs. Coverage and logistics must be confirmed for the individual project.
ON-GROUND BRAND EXPERIENCES
Brand Activation
Explore documented sampling, live cooking and retail campaigns delivered in Iraq. Plan campaign preparation, branded materials, field supervision and reporting around your brief.
Explore Brand ActivationON-GROUND BRAND EXPERIENCES
Brand Activation
We bring brands into real-world settings through promotional teams, sampling campaigns, live cooking demonstrations and retail activations. Explore selected projects delivered across Iraq, from campaign preparation and branded materials to on-ground supervision and reporting.
What We Deliver
Sampling & Product Demonstrations
Organise shopper engagement, sample distribution and demonstrations around the campaign plan.
Live Cooking & In-Store Experiences
Bring together demonstrations, branded counters and the practical requirements of participating stores.
Campaign Reporting
Document execution and review activity measures using clearly defined campaign indicators.
Retail displays & POSM · Printing & campaign materials · Promotional merchandise
Featured Campaign
Puck & Lurpak Live Cooking Activation
51,082
Consultations
People consulted, as reported in the campaign summary.43,197
Sample recipients
People who received a sample after consultation, as reported in the campaign summary.85%
Sample participation
Reported proportion of consulted shoppers who received a sample. This is participation in sampling, not a sales conversion rate.85% is the rounded consultation-to-sampling rate. It does not measure purchases, sales growth or ROI. These historical campaign results do not predict future outcomes.
View Case StudyField Experience Across Iraq
These nine locations are documented in the Nabil campaign. They represent campaign experience, not permanent offices or a guarantee of current staffing. Select a city to find related campaigns.
Documented campaign locations
Explore related campaigns ↓Selected Campaigns
Puck & Lurpak Live Cooking Activation
Live cooking and in-store sampling
Baghdad · Erbil · Sulaymaniyah
View Case Study ↗︎
Ülker Sampling Campaign
Retail sampling
Baghdad · Basra · Najaf
View Case Study ↗︎
Nido Sampling Campaign
Multi-city in-store sampling
Baghdad · Erbil · Najaf · Sulaymaniyah · Basra
View Case Study ↗︎
Nabil Sampling Campaign
Multi-city retail food sampling
Baghdad · Erbil · Najaf · Mosul · Basra · Duhok · Hillah · Karbala · Sulaymaniyah
View Case Study ↗︎
Knorr Sampling Campaign
In-store sampling and shopper engagement
Baghdad · Erbil · Najaf · Basra · Hillah · Sulaymaniyah
View Case Study ↗︎
Colgate In-Store Sales Support
Retail promotion and shopper engagement
Erbil
View Case Study ↗︎Campaigns in Action
Watch documented campaign footage. The player loads only when you press Play.
Nido Sampling
How We Work
Brief
Review the brand, objectives, cities, channels and dates.
Preparation
Coordinate materials, team roles, site needs and required approvals.
Field Execution
Carry out the agreed activity with field supervision.
Documentation
Gather the agreed records, photographs and activity observations.
Results Review
Review delivery, documented measures and lessons for the next brief.
For launches, exhibitions and event logistics, explore our event-management service. This page focuses on field campaigns and product experiences. Event management
Let’s Plan Your Next Activation
Tell us about your brand, target cities, campaign dates and the experience you want to create. We will review the scope and prepare the next steps with you.
Request an Activation Proposal